Augmented reality helps brands tell their story: MVFW 2023
During Metaverse Fashion Week 2023, the augmented reality platform — Over — projected a larger-than-life virtual catwalk over one of Milan’s most prominent locations. The second annual Metaverse Fashion Week (MVFW) hit the virtual runway this year from March 28–31 via a collaboration between Spatial — a 3D social network platform — and Over, a blockchain-based Augmented Reality (AR) platform. This year’s event saw over 60 brands , including legacy names such as Dolce & Gabbana, Tommy Hilfiger, DKNY and Gucci. Similar to the last year, the event combined digital runways, panels from industry thought leaders and designers, and after-parties. However, one of the main attractions occurred on the event's last day, March 31, when a hybrid AR runway from Over was cast across the Piazza of Duomo di Milano — one of Milan’s most iconic locations. Guests of watching an AR fashion show on the Piazza of Duomo di Milano. Source: Over Diego Di Tommaso, the co-founder and chief operating off