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Showing posts with the label metaverse

Upland launches FIFA Women’s World Cup experience in metaverse

Upland, a metaverse app, is collaborating with FIFA to offer fans an immersive experience of the FIFA Women’s World Cup Australia & New Zealand 2023, reports on July 21 reveal. Upland to launch FIFA Women’s World Cup in metaverse The partnership aims to engage the FIFA Women’s World Cup fan community. Supporters can have a fully immersive and unique experience of the FIFA Women’s World Cup Australia & New Zealand 2023 through the metaverse platform designed for the event. The metaverse platform features FIFA Women’s World Cup Australia & New Zealand 2023-themed Cafes, allowing fans to collectively socialize, chat, and support their teams, celebrating women’s football.  Additionally, the platform offers a collection of digital assets and highlights videos related to FIFA’s tournaments, which fans can experience in a gamified manner. This allows fans to acquire, trade, and complete different collections of digital assets, sh...

The Hong Kong Police Force launch new metaverse platform, ‘CyberDefender’

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The platform was launched to promote crime prevention in the metaverse as “all crimes in the cyberspace could also happen in the metaverse." The cyber security unit of the Hong Kong Police Force have launched CyberDefender, a new metaverse platform designed to educate the public of the potential dangers associated with Web3 and the metaverse . According to a May 27 statement, the Cyber Security and Technology Crime Bureau (CSTCB) of the Hong Kong Police Force unveiled a new metaverse platform, CyberDefender, in an effort to prepare its citizens for the “challenges ahead in the digital age” with a focus on technology crime prevention. "Exploring the Metaverse" event in the CyberDefender metaverse on May 27. Source: Government of the Hong Kong Special Administrative Region. On the same day that it launched, an online event was held “Exploring the Metaverse," spanning across three virtual venues, with the aim of discussing crime prevention strategies within the meta...

Augmented reality helps brands tell their story: MVFW 2023

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During Metaverse Fashion Week 2023, the augmented reality platform — Over — projected a larger-than-life virtual catwalk over one of Milan’s most prominent locations. The second annual Metaverse Fashion Week (MVFW) hit the virtual runway this year from March 28–31 via a collaboration between Spatial — a 3D social network platform — and Over, a blockchain-based Augmented Reality (AR) platform. This year’s event saw over 60 brands , including legacy names such as Dolce & Gabbana, Tommy Hilfiger, DKNY and Gucci. Similar to the last year, the event combined digital runways, panels from industry thought leaders and designers, and after-parties. However, one of the main attractions occurred on the event's last day, March 31, when a hybrid AR runway from Over was cast across the Piazza of Duomo di Milano — one of Milan’s most iconic locations. Guests of watching an AR fashion show on the  Piazza of Duomo di Milano. Source: Over Diego Di Tommaso, the co-founder and chief operating off...

Highstreet Intro: a VR metaverse project from Taiwan, hitching a ride on Binance and Jay Chou

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Author: @0xMavWisdom The VR track project has regained attention with the recent CZ shoutout, and just in time Highstreet is riding the wave with a marketing partnership with Jay Chou. CoinGecko data shows that Highstreet’s native Token HIGH rose over 300% in January, and the floor price of the Genesis NFT Forever Fomo Duck Squad has risen from 0.55E at the beginning of January to the current 1.3E. Dubbed “Shopify on a Chain,” Highstreet is a business-centric metaverse platform that combines shopping, gaming, NFT, legacy brands and cryptocurrency brands with MMORPG (massively multiplayer online role-playing game) gaming experiences. Founded by Travis Wu and Jenny Guo, Highstreet was formerly known as LumiereVR, a company founded in 2015 with virtual reality as its primary means of doing business. The VR company’s predecessor coupled with partnerships with great hardware manufacturers like HTC gave Highstreet the technical foundation to build its metaverse. Like Axie Infinity, Star Atla...