Highstreet Intro: a VR metaverse project from Taiwan, hitching a ride on Binance and Jay Chou
Author: @0xMavWisdom The VR track project has regained attention with the recent CZ shoutout, and just in time Highstreet is riding the wave with a marketing partnership with Jay Chou. CoinGecko data shows that Highstreet’s native Token HIGH rose over 300% in January, and the floor price of the Genesis NFT Forever Fomo Duck Squad has risen from 0.55E at the beginning of January to the current 1.3E. Dubbed “Shopify on a Chain,” Highstreet is a business-centric metaverse platform that combines shopping, gaming, NFT, legacy brands and cryptocurrency brands with MMORPG (massively multiplayer online role-playing game) gaming experiences. Founded by Travis Wu and Jenny Guo, Highstreet was formerly known as LumiereVR, a company founded in 2015 with virtual reality as its primary means of doing business. The VR company’s predecessor coupled with partnerships with great hardware manufacturers like HTC gave Highstreet the technical foundation to build its metaverse. Like Axie Infinity, Star Atla...