Gucci Ties Up with Bored Ape Yacht Club's Yuga Labs
Several mainstream brands around the world have been expanding into the Crypto, NFT, Metaverse, and Web3 space. The luxury brand Gucci is one such name. On Monday, March 27, the brand announced a multi-year partnership with Bored Ape Yacht Club’s Yuga Labs. Luxury brand Gucci has announced a partnership with Yuga Labs , and Gucci will play a role in Otherside and 10KTF, which will begin participating in Otherside this week.https://t.co/VBcwpQ0Wf4 — Wu Blockchain (@WuBlockchain) March 27, 2023 Also Read: Nissan Files 4 Web3, NFT, Metaverse Related Trademark Applications Gucci x Yuga Lab’s partnership to help explore fashion x entertainment’s intersection According to a report from The Business of Fashion, the deal would extend engagement between each company’s communities “by exploring the intersection between fashion and entertainment in the Metaverse.” Commenting on the latest tie-up, Robert Triefus, Gucci ’s Senior Executive Vice President, Corporate and Brand St...