Baby Shark creator and TinyTap partner to improve digital early learning

On November 8, 2023, The Pinkfong Company, the global entertainment company credited with the “Baby Shark” sensation, and TinyTap, a subsidiary of Animoca Brands and a prominent ed-tech platform for user-generated educational games, revealed the formalization of a licensing agreement for strategic collaboration. 

This partnership will showcase The Pinkfong Company’s content and intellectual property, including the worldwide hit “Baby Shark,” in various initiatives integrated into the TinyTap ecosystem, and aims to craft exceptional and captivating educational experiences for audiences worldwide, according to the latest information shared with Finbold.

The Pinkfong Company and TinyTap will combine their skills and assets to create a diverse array of interactive and educational products designed to encourage creativity, critical thinking, and early childhood development. 

Through the fusion of The Pinkfong Company’s beloved “Baby Shark” and other characters with TinyTap’s adaptive learning platform, this collaboration aims to offer children an immersive and tailored learning experience.

A partnership that will combine the best of both

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Gemma Joo, chief business officer at The Pinkfong Company, stated:

“We are delighted to cooperate with TinyTap to redefine the landscape of early learning in digital spaces. Our mission of making learning fun and accessible aligns perfectly with TinyTap, and together, we can create exceptional digital products and experiences that kids and families can enjoy while learning something new.”

The partnership will commence with the introduction of a series of digital educational content and interactive learning opportunities within the TinyTap platform and ecosystem.

Yogev Shelly, the CEO of TinyTap and a member of the EDU Foundation Council, added:

“TinyTap is thrilled to team up with The Pinkfong Company, a beloved brand that has captured the hearts of children worldwide. By combining our strengths, we can offer a new dimension to early learning and create innovative, personalized, and meaningful experiences for global audiences and creators.” 

The partnership between The Pinkfong Company and TinyTap signifies a noteworthy achievement at the intersection of education and entertainment, uniting two companies dedicated to enhancing the educational landscape through cutting-edge technologies to shape the future of early education, usher in a transformative approach to how children interact with educational materials, and provide support for educators, students, and the broader community.

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